La Jolla Fashion Film Festival

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Vernie Yeung

 
Director Vernie Yeung-1

Originating from Hong Kong, Vernie studied in both Manchester and then finally London which along with Hong Kong he calls his home.During his MA in Communications and Design at London’s St Martin’s College of Art and Design, he created two short films; an animation entitled Chicken Bomb and an abstract film, Skyscape, the latter being shot in Hong Kong. Both films where featured in the UK band Radiohead’s internet site, Radiohead.TV. It was through this project that he was introduced to RSA Films and its music video company Black Dog Films.

Soon after being offered representation in both TVC and MV, Vernie was awarded his first project. A music video for Faultline’s single release, ‘Biting Tongues’. It should be pointed out that Vernie had yet to complete his studies at the time of producing this video! This was quickly followed up with a short film for Diesel. Further video work include such artists  as Kylie along with Hong Kong’s own Edison, Eason and Josie Ho.

  Back in Hong Kong, the much-revered creative director and founder of the independent agency Communion W spotted the same talent that RSA saw and awarded Vernie his first commercial work. A series of 5 Citibank I.T. Visa card, ads. The films went on to win an unprecedented 10 awards at HK4As Creative Awards including a gold for best campaign and direction. With this relationship firmly established, further work swiftly followed, shooting campaigns for NOW TV, Netvigator, MOOV and Canon in HK, Motorola for China and more recently work for McDonalds and Cathay Pacific, again Hong Kong.

Back in the UK he has created work for Sega, Mother of Pearl and his crowning glory to date. The first global commercial for Sony Bravia through Fallon London. A company he worked together with some five years ago producing a series of films to mark the launch of the Bravia!

Running along side his directing work, Vernie has helped spear head RSA’s move into Asia with offices opening up in Hong Kong in 2007.

 

Festival Dates 2011:

July 29 & 30

Tickets

Short Film Submission

World Class Directors Whose Films will be Appearing for 2011

Karl Lagerfeld

returning



Bruce Weber

returning



Johan Renck



Marcus K. Jones



Zaiba Jabbar



George Manzanilla

returning



Vernie Yeung



Poppy de Villeneuve



Phillip Neil Martin



Dominique Palombo



Jacques Dequeker



Miguel Jacob



Marie Kristiansen



Miguel Angel Font Bisier



Tak Kuroha



Christian Ammann



Peter Boyd Maclean



Neil O'Driscoll



Hope Audikana



Gabriel Gettman



Jason Last



Monica Menez