If you caught our Fashion Calendar event for last night with Mog & Rue and Dreamy,
congratulations! You found a hard working pair of women who don't take
fashion lightly. If you missed it, don't worry- I chit chatted my way
through a glass of wine, a cupcake, and some awesome stories about
these two!
Apparel store Mog & Rue (meaning Cat Walk in French slang) is newly owned by Kristen Di Zinno.
Originally from New York, she met her husband on an airplane (I can't lie, I've imagined this scenario on countless boring plane rides) and followed her love to the west coast. Kristen purchased the 3 year old store about 4 months ago. "People were always complimenting me on my style and I realized I needed to do something with this!" Her resolve? Just buy for the store like she'd buy for herself!

Since the change of ownership, Kristen has kept the variety of dresses Mog & Rue is known for, but added must haves like denim, accessories, and a more extensive range of price points.
One thing I fell in love with right away was their new brand of denim called Work, started by the same Los Angeles duo who created True Religion. Recently these "boyfriend shorts" have been spotted on celebrities like Nicky Hilton and Lindsay Lohen.
Adding brands like Work have helped solve a problem fashionistas living in north county communities often have to face- a love of style
that isn't always found in a relaxed beach community, which means more
driving and more hassle to find what they are looking for.
"I was always driving to fashion valley to get my denim," Kristen explains, "but now I can finally shop where I live."
Up next for Mog & Rue is the launch of their new online shopping catalog, scheduled to begin in November. You will be able to make purchases on the website or even just pick out what you want and have the girls set it aside for you to come in and try on. Oh and I can't leave out one of the best details of the night! Complimentary hemming on all full price jeans. Now that makes me one happy denim lover.

I asked the ladies why they decided to team up and have this event. Their response? Local small businesses need to support each other and their community. I know what she means. After 2 years of doing Bikram yoga right across Coast Hwy from the store, I'd still never known it was there.
The other boutique I perused was Dreamy, showcasing bath, body, and
gift. Owner Heather O'Quinn grew up in Encinitas and wanted to
contribute something more to her community. She is interested in
developing long term relationships with people, and bringing it back to
a personal level. Heather often asks herself, "What does it mean to be
a merchant?" and then strives to make things happen that betters those
around her. That includes local philanthropy and of course, teaming up
with neighborhood shops and working together on special nights such as
tonight's sale.

I asked Heather to show me one of her favorite new pieces they carry now. Check out this great wallet from Deuxlux! Its sparkly and pretty, comes in tons of colors, and holds everything! Here is Heather with one of her favorites.

I found
my obsession right away. Vintage rings from J Fein. The rings are made from sustainably harvested wood and everything thing adorning them is pure reclaimed. Many of them are even from vintage Chanel suits...aahhh sheer joy!
I had a great time meeting Heather and Kristen, and I still can't believe I had never shopped their walls. Next time you're in Encinitas, definitely pop in and check it out. Both are located in The Lumberyard shopping center.
Store hours for Dreamy are: 10-6 everyday. 937 Coast Hwy 101, Suite C108
Store hours for Mog & Rue are: Sunday 10 -5 and Mon -Sat 10-6 (except for Thursdays 10-7) 937 Coast Hwy 101, Suite C102.
Stay tuned for extended holiday hours, and see their websites for other exciting events in the area, including Mog & Rue's fashion sketching classes.
See, north county is not as sleepy as they say!
Questions about this article? Email tkinnaman@gmail.com